Carroll: Ideology in Film
Many among the Humanities often preoccupy themselves with the study of the ideology of mass art. Is art, particularly commercial, or mass art, merely a means of propagating a dominant culture’s ideology? Or, barring that, is it a matter of subverting that culture’s ideology? Must the study of rhetoric fall into one of those two categories -- either wholesale proselytization, or condemnation? The duality of such a standpoint is often a pitfall for many academics, as the reliance upon cultural ideology can be used as a crutch to avoid a true critical analysis. Such a shortcut, however, is capable of backfiring on the scholar -- for if their critique of a subject centers purely upon the ideological, then by default, their criticism is too far steeped within their own ideology as to be considered a truly neutral analysis. Whether epistemic (a viewpoint based upon the logic of said ideology), or dominant (an ideology shared b...
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